Bandcamp Interface Breakdown

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Now that you have an account on Bandcamp it’s time to get familiar with the Bandcamp interface. Here you can upload music, edit your profile and so much more.

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To access this visit bandcamp.com and from the homepage, click the profile icon for your account and select Visit site, as seen above.

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You’ll now see your personal Bandcamp artist / label page with a new banner bar. The banner bar contains all the tools you’ll use to manage your artist / label account. From left to right:

  1. Bandcamp logo - Visit the Bandcamp homepage
  2. Dashboard - A Dashboard containing fans / followers, recent activity, number of plays and sales.
  3. + add - A drop down with the options to add an album, track or merch
    1. If you’re a label you have two extra options; add artist & existing artist
  4. Stats - A more detailed dashboard with statistics for plays and sales
  5. Search Icon - Search Bandcamp
  6. Feed (Bolt Icon) - Music feed for fans that follow you and artists you follow
  7. Collection (Heart Icon) - Your accounts collection of music, wishlist items and artists you follow (if your artist/label account is a fan account)
  8. Profile Icon - A drop down menu for artist / label tools (plus fan account if you create one)

Dashboard Interface

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The dashboard page contains generic metrics of your artist / label account. This includes your url, the activity of your fans, the followers you have, number of plays and purchases.

Activity Section

The first section you’ll notice on the left is the Activity section. This contains the latest news about your account. Here you can see who recently followed you, what purchases have been made on which albums and other related information. Below is an example of my latest activity:

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Followers Section

The followers section details the amount of followers you have on Bandcamp and the most recent 10 followers. Here you can send them a message or even select Get more followers to view the different ways you can promote to social media. 

If you select any of the 10 followers, Bandcamp lets you view their fan page. Here you can see what other kind of music your fans purchase or see what is on their wishlist to purchase. Maybe sending out a message could convert a wishlist album into a purchased album.

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Marketing Tip:

Sending a message to your followers is a great way to promote new releases. Messages are sent via email to each individual fan and posted on the community tab on your Bandcamp profile. This is an extremely powerful marketing tool. Use it well!

There’s also another button called Get more Followers, which gives you a list of ways to share your account, as seen below:

If you use the Get more followers button you have access to an embed option that you can use on your artists / band / labels website, for example:The Embed has two options, with artist image and without by keeping it simple. As seen in the two photos below. You can easily add these to your website or other places iframes can be used.

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Marketing Tip:

If your band has a website, you can now easily embed your Bandcamp album on your website with the above code. Now people can find your music directly from your website.

Plays and Sales

The last two sections on the Dashboard are Plays and Sales. This gives you a quick access to brief data for the last 30 days. On the banner bar there is another link called stats, which gives you more details on your plays and sales. Below is an example of my last 30 day for plays:

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Below is an example of my last 30 days graph of sales:

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Note: Sales figures above include shipping charges into the sales price. 

Note: Sales figures above do not account for Bandcamp fees or payment processing fees. 

+ add Menu

The + add menu is used to add albums, tracks and merchandise and is located directly to the right of the dashboard link.

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Each of these options are covered in its own section as they have a lot of configurability. These three tabs are where all the magic happens!

Tip:

If you signed up as a label, additionally the new artist and existing artist options will appear under the merch option.

Orders Interface

Next to the + add link, is another link called orders. Here you’re merch orders are listed. If you have outstanding orders, a number of orders remaining to be filled will show, as seen below:

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Stats Interface

The last interface on the left section on the banner bar is the stats page. This is my favorite place to check daily and probably what you’ll care about the most. To access the stats page click the link, stats, which is next to the orders link.

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Below is an example of my last 30 days as Bandcamp automatically shows the last 30 days graph by default but there are various data points to give you more details about plays, sales and more.

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Plays Tab

Under the plays tab, you’ll see a list of all your top tracks. This section is broken up into 3 columns:

  1. Track - Track name from all albums 
  2. Plays - Listens with 3 types
    1. Completed
    2. Partial
    3. Skip
  3. Played From - on Bandcamp or else where
    1. In Bandcamp
    2. From embeds

Here you’ll notice a green, yellow red bar for each track or the total number of plays for a certain time period.

In this example, my total number of plays for the last 30 days is 1,327 but this number is broken up into 3 parts.

  1. Completed - played past the 90% mark
  2. Partial - played past the 10% mark
  3. Skip - stopped before the 10% mark

Marketing Tip

Use analytics to find out what your biggest hits or most popular albums are. When uploading an album, you have the ability to select which track is automatically played. If your automatically played track isn’t getting as much listens as your 9th track, maybe use the 9th track at the automatically played song. Catering to analytics could mean more purchases or downloads.

Additionally, if you are trying to determine which album would sell well as a cassette or vinyl, check which albums are the most popular. Those are most likely to be picked up by fans.

Bandcamp vs Embeds

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The last column lists where fans are listening to your music. Most likely when you start all your tracks will be played from Bandcamp itself but if some blog shares your music via an embed, you’ll start to see a small section of your plays are coming from some embedded source. 

Tip: See the Sources Tab in this interface for more details. 

Sorting Plays

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Above the list of plays, you can actually use the links to sort the statistics. For example, if i want to see which track is my most skipped, I would click skip, as seen below:

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Oddly enough, my most skipped track happens to be my most listened to track. Give it a listen and you decide:

https://mthu.Bandcamp.com/track/--8

Plays - Dates

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Under the Plays link, you also have access to changing the date range of the graph. This can include all statistics from the first day you created your account to today. I actually have data from 2010, it's a great Bandcamp that keeps that much data for you.

Defender

Bandcamp also knows how to have a little fun with a little game called defender:

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You move around a little space ship while green aliens come from the sky trying to kill the humans below. The peaks of your plays are walls you have to avoid hitting. If an alien and you collide, you die and restart. If an alien kills all the humans on the ground you lose.

It’s short lived fun but every once in a while, I play it when peaks are tall. 

Sales Tab

Next to the Plays tab is the Sales tab. Here you can view all your sales for all items in a specific time period here.

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I just finally got into selling merch by selling cassettes and stickers. Here’s an example of what you might see:

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Note: Sales figures above include shipping charges into the sales price. 

Note: The sales figures above do not account for Bandcamp fees or payment processing fees. 

Note: Stats are calculated based on Coordinated Universal Time (UTC). 

Here each item you have sold has a name. Keep in mind that these look like massive numbers but remember how products work:

  1. Manufacturing a cassette costs money
  2. Buying packaging to ship cassette costs money
  3. Printing a shipping label costs paper (money)
  4. Driving to the post office to ship the product (gas money)
  5. Optional cost:
    1. Paying an artist to design an album cover
    2. Paying artist royalties if you’re a label

If you notice in total, my digital releases have barely made me 20 USD. Physicals are where you can start earning real money.

All-time sales can be exported from from your Tools page, and view your payments on the payment summary page. The same features found in the Plays Tab apply here.

Marketing Tip: In the beginning you’ll be lucky to break even on your products. On the first day 36 of the 50 cassettes sold, it wasn’t until the second day they sold out. There’s always the fear that you’ll sit on a product for months, use social media, the Bandcamp community tab and Youtube to promote your merch. 

Marketing Tip:

  1. Create a youtube video promoting your physical release or digital release
  2. Promote your Bandcamp releases on social media
  3. Create instagram videos about your physical release
  4. Send a Bandcamp message to all your fans information about your release
  5. Use the Community section of Bandcamp to inform future releases to fans
  6. Add your top song as a TikTok dance song

Source Tab

Next to the Sales tab is the Sources tab, which gives you access to information about where people are finding your music.

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This is a useful section to see how an album started becoming popular or see where people are finding your music. For example, if you share your Bandcamp link on Twitter, when people visit your Bandcamp page, it’ll show up in this section as a stat.

Marketing Tip:

  1. Always put a link to your Bandcamp when talking about new releases on Twitter
  2. Put a link to your Bandcamp on your Youtube video description
  3. Put a link to your Bandcamp on your Twitter profile details
  4. Put a link to your Bandcamp on your Instagram profile
  5. Put a link to your Bandcamp on TikTok

Until you become famous, your mission is passing that link around to new listeners. If you’re announcing your releasing a new album Friday. Make sure you link to your Bandcamp so people can follow you and get an email on release day from Bandcamp.

Here’s an example of my current 30 day sources graph + list:

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If you notice, almost 1000 listeners have found my music because some other site besides Bandcamp had a link to it. That’s a huge amount in a 30 day period. Social media work, use it!

Map Tab

The last section is the map tab, which is kind of interesting but I don’t personally use it that much. Here you can find information about where your biggest fan base is. This might be very important information if you’re a touring artist. 

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According to Bandcamp my top cities are New York City, Chicago, Brooklyn, LA and Toronto. Which is also amazing because I have 26,256 potential fans. This number does not correlate to the number of fans who follow, just people who listen to your music. 

If you pay for Bandcamp Pro, you also have access to worldwide sale on a map. Again useful for touring or regional promotion. Here’s a quote about this Pro feature from Bandcamp:

Where do your buyers come from, and how are they finding you? Pro tells you the location of your paying fans down to the city, and lets you see the source of each sale (e.g., Twitter, Google, or a particular blog post) so you can hone your promotional efforts. more info “

That covers it for the Stats tab. I get addicted to seeing how many people listen to my music every day, so watch out. Sometimes quality of listeners matters more than quantity. 

Search Interface

Using the search interface might not be that important to an artist or label but it’s actually the backbone of how fans will find your music. It’s also a good way for you to see how your music is ranking compared to other artists in a genre (or tag). To access the search on the top banner bar, click the search icon:

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You have the option to search for any genre, artist, album, label or fan here. You can also search by the top Bandcamp (generic) genres. In this example, let's look at the Signalwave genre:

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By default Bandcamp automatically shows Albums, Artists and Fans for a search term. But if a tag or genre is what you wish to explore, there’s a link to the right:

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Here you can start following releases in a specific genre/tag, find other artists in your scene or even see your own releases. Below is an example of the what the signalwave genre page looks like:

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From top to bottom, you will see the Signalwave genre, the option to play a "playlist" , follow the genre and see related tags (or genres). Below that section includes the top albums from the genre or all releases of that genre.

The related tags section is super important to you. Here you can see what other tags (or genres) are related to your style. If you’re trying to reach more ears, you’ll want to use these same tags to describe your albums. 

It’s also just an awesome way to find new genres and music. It’s how people search for music, so properly use it and it’ll be your most valuable tool.

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For the signalwave genre, you’ll notice it’s related to mallsoft and vaporwave. Two of the biggest genres in the vaporwave umbrella, so why not tag for it if you music fits.

Marketing Tip:

Using tags is your bread and butter of how people will find your music. Use it smartly.

Under this section you’ll also see the new and noteworthy section. The goal is to get your new releases in this list, but it’ll only show if people are listening, downloading and purchasing. It’s unknown what time period those must be occuring but it’s important that you advertise on your social media so you show up here ASAP.

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Under new and noteworthy, you’ll see another section, all-time best selling (genre name):

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For your album to show up here you’ll need to sell an album that hit the top sale records for a specific genre. This is a difficult task but possible. It might be difficult to beat a certain artist in a genre if it’s an older album. For example the NEWS AT 11 album was released in 2016. The album has been in the best selling list for many months (years?) but there’s always room for a new rockstar to amerge.

The last section on the page is a list of recommendations by fans. These include fan reviews, the ability to listen and check out the album. Below is an example of an album suggested by the fans in the signalwave scene:

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That pretty much covers it for the default view for a genre search but there’s a secondary tab called all (genre) releases:

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This is for the user who really wants to find new music and dig deep into a genre. There’s a lot of options and ways to sort through the genre as seen below:

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Here the user can search via different types of formats, in a specific location, the selling type and, if they wish, additional tags.

 Any format

The any format default option actually lets you select the type of medium. For example, vinyl, cassette, digital, etc. as seen to the left:

Any Location

 This default tab lets you search for a specific location. It also gives you a list of locations that are most popular for the genre.

Tip: This is a great way to find other artists in your local scene for local tours.

Tip: Bandcamp does not require you to verify your location. If your aesthetic is japanese and you set your location to Japan as a marketing tool, no one really seems to care. At least not in the Vaporwave scene. Use location as another way to market your sound.

 Best-selling 

This default section is how you can find the-best selling or new arrivals. Most likely your new releases will show up under new arrivals first and with more purchases and listens will move to best-selling. 

Some people like looking at the new arrivals tab and it’s an easy way to get your album on the top of a list but it’s short lived. 

All in all, the search interface is a great place to investigate where your music stands on Bandcamp. It’s the backbone of where new listeners are finding you, so use it to your advantage.

 Feed (Bolt) Interface

The next page to look at is the Feed interface. Here you can view fan activity, new releases from artists you follow (if you have a fan account) and recommended fans to follow. Most likely your fans will use this more than an artist or label, but it’s an easy way for new fans to find you. So let’s look at it’s features.

Fan Activity

In this section you'll start to see fan activity and a list of releases for genres or artists/labels you follow. From my experience I’ve seen the following information detailed here:

  • Genre related suggestions
  • Recent purchases from fan accounts you follow
  • Announcements on new releases
  • Recommendations on fan accounts to follow
  • If someone bought an album you also bought, Bandcamp will recommend them as someone to follow
  • If multiple people purchased an album, it advertises you might also want it.

Note: Artist/label accounts are separated from fan accounts. Fan accounts are used to purchase music and use Bandcamp as a social media platform. The good thing is, an artist / label account can also be a fan account by simply do any fan action. Bandcamp will ask you if you’d like to generate a fan account alongside you artist / label account. It’s free and lets you support other artists / labels, so why not.

Below is an example of my feed interface attached to my artist account:

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Listing releases on the Fan Activity feed

This is a great way to find out more information about fans you follow but as an artist/label getting your releases here is what matters. Fortunately, Bandcamp automatically puts your releases in this section after a new release is published. But it’s only visible for fans that follow your account.

In order for a fan to follow your artist/label page they must add your account to their follow list. This is easy as a Bandcamp blue button appears on every artist/label page called following.

It seems for an album to be recommended under a specific genre, the album needs to gain popularity and Bandcamp will automatically recommend the release on this feed. To ensure your release shows up in the genre you prefer, upload your album using the appropriate tags. (see “Tags” in the Upload section)

For example, my personal fan account follows the genre “signalwave”, and recommend this album. If you noticed, it has plenty of purchases and a couple of fans have written reviews. It’s probably trending in the top 5 most popular for the genre, so Bandcamp is now recommending it. 

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Ideally, fans who see albums trending are more likely to purchase or listen it. This is favorable for obscure genres but if you release an electronic album and hope it trends for the electronic tag on Bandcamp, you're battling for the spot for one of the most popular tags.

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As expected, the previous recommended album for the signalwave genre is trending at number 2 on the Signalwave tags page, new and notable.

Collection (Heart) Interface

 In this tab you have access to your purchases, wishlist items, who follows your fan account and what accounts you follow. 

Yes, your artist/label account is attached to your fan account but they are considered separate pages when using Bandcamp. Thus, anything you purchase here isn’t related to you exactly. But anything anyone purchases from you, will show up on their fan page. 

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In addition to seeing your own purchases under collection. You can see what items or albums you want to remember but haven’t purchased (wishlist), who follows you (followers) and artist / labels, genres and fans you are following (following). 

Anything inside your following tab has the opportunity to show up in your personal Feed (Bolt icon) from the previous section. Don’t be afraid to ask people to follow your artist/label page on Bandcamp!

Marketing Tip:

You can also see what fans Bandcamp recommends, under the following tab. If you follow them, you will now show up under their followers tab. Which if they look at their followers list often, it’s another opportunity for your music (from your fan page) to be seen by their eyes.

Marketing Tip:

People treat their collection like a bookshelf. It’s a social profile to show off what kind of music they like. Having your albums inside their collection gives you more opportunity for others to find your music.

Although your fan page isn’t related to your music page, it is still a beneficial way to connect with your genre’s community. If you wish, you can set your fan account name to your label's name. Even put in the website section a redirect to your Bandcamp music page.  This is a simple way to advertise your artist/label page if you plan on purchasing much from Bandcamp. Imagine seeing your favorite label buy your music, that's a huge clout gain right there. So do the same for other artists as you build your personal brand.

Editing Fan Account Details

If you decide to create a fan account with your artist/label page, you can easily edit your fan accounts information from this collections page. Below is what my account currently shows:

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Let’s details what you have access to here:

  • Banner - this is a small section of repeating images. Here I am promoting my clothing brand, “Anti Vapor Vaporwave”.
  • Name - KITE0080, which is my artist name but is also used as my fan account because I want people to know I support their music.
  • Location - I set it Missouri for the book
  • Your Profile Views - how many times someone looked at a fan account
  • Play - how many times someone play music directly from a fan account
  • Description - anything I want to put in here to help people identify me
  • Website - a link to my music blog, where I review vaporwave related music

There’s a big edit profile button on the page where you can change any of these details. As well as a share profile button if you’d like people to see what you’re listening to.

Tip:

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Fan pages are also a great way to interact with your community if you are feeling generous. If you view a fan’s wishlist you can gift them albums by purchasing it for them. 

I hope this section and the feed section has given you an idea on how it is beneficial to also have a fan account as part of your artist/label account.

Profile Menu

 The profile menu is huge and every part of it will be covered in a different section. Here we’ll just cover the basic options this menu has to offer. As seen to the left, the menu contains the ability to:

  • Edit artist / label profile
  • Tools for distributing music
  • Tools to design your Artist / Label page
  • A subscription service for your fans
  • You personal Fan Account (optional)
  • Purchases from your Fan Account (optional)
  • Bandcamp settings
  • Bandcamp guides
  • Help portal
  • Logout

A lot of the tools on the profile menu require music or albums to be uploaded.