Sign up for Bandcamp the same way you would as an artist but before adding your first release (track, album, EP), you have the option to set the account as a limited free label. It doesn’t come with all the bells and whistles of a real label but the page layout will look almost identical.
From the profile menu select edit profile to view the edit profile page. Under the Home Page section you’ll see the following options:
These are the different ways you can use Bandcamp as an artist and how your releases are displayed. By default Bandcamp shows your releases by latest release but optionally you can use your homepage to show a specific discography or show merch first. The last option, go to my index page, gives you all the design tools to show your page as a label without all the label features. Select this and scroll to the bottom to save.
Now if you visit your artist profile (https://<artistname>.Bandcamp.com) the layout will look like this:
Here you can add any Bandcamp release (ever!) to this page, not just releases you manage. It’s an interesting concept almost as if this type of design is for promoting music instead of managing artists. For example, here I randomly selected three different artists by simply typing in their Bandcamp subdomain and adding a specific album / EP / track to my page:
By default your page starts with three rows and one column but the top yellow bar allows you to add or organize this how you want. For example, if I want 2 x 2 with a total 4 albums on the page, I add a row and subtract a column it’ll display the following:
For some reason, if you use a free label design you do not get a sidebar on your homepage. Meaning, fans will not see your label’s name, have the ability to follow you or see your external links. It really is more like a collection page than a label.
Note: If you upload your own albums to this kind of label design enabled, it does get it’s own artist page with a side menu.
Want to learn more Bandcamp Tips? Grab a copy of Bandcamp For Artists & Musics Labels on Kindle or Paperback.